SEO Consultant at DealerOn

2024-2025

Managed 12 to 14 automotive dealer client accounts. First point of contact for basic client questions or task-related questions. Building custom monthly reports using Google Analytics and Looker Studio. Keyword research, primarily via SEMrush. Writing and editing website content and meta tags. Writing and posting blog content via WordPress and in-house CMS. Developing, writing, and scheduling daily social media posts for Facebook and Twitter. Website audits for SEO essentials and structured data. Monthly Google Business Profile posts and updates.

Marketing Manager at Cirque de Vol

2022-2024

Contracted with Cirque de Vol Aerial Arts Studio. Handled any and all marketing requirements for aerial and fitness classes, and live performance events. Planned, designed, and implemented all social media and email campaigns. Implemented paid ads initiative. Website redesign and weekly updates to online calendar using Wix including meta tags and SEO, and optimizing for sales funnels. Managed MindBody scheduling software including online booking and interactive webpage widgets, and monthly newsletters. Used KPIs and customer insights to increase content engagement, booking rates, and sales.

Marketing Manager at Target Public Media

2020-2022

My primary job duties included developing social media marketing strategies, designing and implementing social media content, designing graphics and logos for the company, developing new and out-of-the-box marketing strategies to entice new subscribers, leading photography shoots for models and instructors, communicating directly with marketing affiliates and influencers, and working directly with the video editing team to develop new promotional content. Additionally, I handled all applicant inquiries through Indeed, scheduled job interviews, screened applicants, and briefly filled in as the audio production assistant.

Editing Consultation

2022

Served as an editing and consultation advisor for an upcoming article in Mallorn, the official journal of the Tolkien Society. Responsibilities included proofreading, formatting adjustments, advising the client in maintaining relevance to the thesis and publication guidelines, checking for content accuracy, and guiding the client to maintain deadlines

NEW Apprenticeship in Digital Marketing

2022

An 8-week boot camp and Department of Labor registered apprenticeship with hands-on, real-world training and continuous education in digital marketing. Email and social media marketing, analytics, strategy, content marketing, automation, and web development are included.

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Google Analytics Certifications

Certificate in using the Google Analytics platform, which tracks website users, online traffic patterns, and campaign success metrics, and gathers user demographic data to increase the effectiveness of ad campaigns, business websites, and keyword campaigns. Renewed yearly

Certificates: Basic, Advanced, Power Users, Data Studio, Tag Manager

Programming Hub Certifications

Certifications in Digital Marketing, Social Media Management, Google Shopping Ads, and Python Programming

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Sales Experience

I have over a decade of sales experience on my resume. I believe this to be an asset to any marketing team or business interested in marketing. Throughout my career, I have excelled in selling clients anything from mattresses and furniture, to electronics and cellular, to cars, trucks, and SUVs. I know how to carefully listen to a client’s wants and needs, prioritize them, and pitch the perfect, personalized product or service. Check out some sales testimonials here. Previous employers include Ford Motors, Verizon Wireless, and Mattress Firm.

James A Forrest Career and Technology Center

In my junior and senior years of high school, I participated in a 2 year, project-based course in graphic communications. The program is nationally accredited in by PrintED in graphic communications and advertising design. My personal focus was on yearbook production, photo editing, and web design. My senior project was a mixed media photoshop tutorial for beginners. More information on the program can be found here.